How to integrate SEO into your blog

Every blogger worth their salt knows the importance of SEO for survival and growth of their blog. Whether you are blogging for popularity or business, not integrating SEO into your blog means losing out the enormous potential of marketing.  You want to initiative and expand the word about your website. The important thing to remember here is that SEO is a tool for promoting your blog.

SEO is not a substitute for quality content

The following are a few tips to optimize your blog through SEO integration:

SEO-friendly CMS

If you haven’t done so already, consider migrating your blog to an SEO-friendly CMS. WordPress is your best bet in this area. Once you have set up a new blog using WordPress or migrated an existing blog, focus on integrating some basic SEO practices.  One helpful tool is YoastSEO with your blogging workflow. This is fairly simple because WordPress comes with a lot of built-in SEO functionality including contextual page titles and permalinks.

Keyword Research

When you first visit Google Adsense to look for keywords related to a blog post it can be confusing.  The jumble of words and technical jargon are overwhelming. Most amateurs and newbies struggle with the concept of keywords initially. You will, however, get the drift if you just hang in there. Even if you don’t pick out the perfect keyword for your blog posts the first few times, it is still better than not having any keywords at all. Eventually, you’ll develop a natural instinct for identifying which keywords will optimize your posts and which ones won’t.

Internal Linking

Internal linking is a great way to generate link authority on the existing content in your blog. Every time you publish a new blog post, run a search on the current content on your blog.  Post links to relevant articles and posts. This helps in increasing the number of clicks on your blog. Generic calls to actions such as using ‘read more’ or ‘click here’ or page break for your blog posts.

Image SEO

Image optimization must be a priority while integrating SEO into your blog. Image optimization can be done by simply using the ‘image alt text’ attribute. The simple use of this attribute allows images used on your blog to be seen in Google searches.  Website traffic to your blog will increase. Making a liberal use of images and visual elements in your blog posts and optimizing each one of them is a smart SEO integration technique.  This simple technique will help your blog crawl up in Google rankings.

In addition to these basic SEO integration tips as well as smart use of social media integration also increases traffic.  Auto-sharing of your blog content on popular social media platforms and making your blog an interactive platform go a long way in increasing traffic and minimizing bounce rate.

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